Learn how to set up or optimize each of our campaign objectives. Remember, each campaign has a different billable action and you're only charged when a user makes that action. What are the billable actions of each campaign?Įach campaign objective and ad group goal are specialized to achieve a different outcome, so you can select the one that aligns the most with what you want to achieve. How much you pay for your campaigns will depend on factors including: How engaging your ad is. Our ads serve on an auction system, where all advertisers bid on available ad space for the audience they want to reach. Learn more on why your campaigns might not be receiving impressions. The price you’ll pay per billable action is not a fixed rate. We recommend setting your campaign budget to an amount you're comfortable spending, and then follow our campaign optimization guides to reach your goal price per action. The targeting, creatives, and bid you select in your campaign setup will help determine how much each billable action costs. The price of each billable action in your campaign is not a fixed rate, as our campaigns are priced in an auction model. Learn how to set your campaign dates and budget. By setting up your budget during the campaign setup, you can control the amount you'll be charged. How much you pay in your campaigns is up to you.

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